Orquesta Filarmónica de Boca del Río
Brand Identity.
We had the opportunity to collaborate in the creation of the new identity for the Orquesta Filarmónica de Boca del Río, a prestigious entity in the world of music in Mexico.
The opportunity was magnificent, as it integrated the idea of music and the sea, exciting characteristics that served us to design the graphic brand, a symbol that conceptually represents the musical staff, the water, and the Veracruz sun.
Of course, music is the guiding principle of the project. We were interested in highlighting the idea of sound emotions in the graphic plane. We wanted to express a sensation of rhythm and harmony, so we designed a texture of lines that lengthen and undulate in a cadenced way, an analogy to the sounds and pauses that make up the musical pieces performed by the Orchestra.
We completed the graphic identity with a chromatic range in dark tones, which allude to the order and discipline of the members of the Philharmonic, and of course, we sought to express the power of music. We imagined that it should be associated with something profound.
One of the most impressive factors of Orquesta Filarmónica de Boca del Río is what they call their home, a building with magnificent characteristics for music, specifically designed to house the Orchestra, Foro Boca, as it is popularly known, is the work of renowned architect Michel Rojkind.
Orquesta Filarmónica de Boca del Río. Orchestrating Emotions.
